Business, Chart, Metrics, Laptop NEW: Say 👋 to GWI Spark, your AI assistant. Join the waitlist and be the first to try it.
GWI.
  • Products
    • icon_stats

      Platform

    • spark

      GWI Spark Beta

    • api-nav-icon (1)

      API integrations

    SEE MORE...

    • Group, User

      Market research services

      Brand tracking

      Audience profiling

      Market segmentation

      Analysis and reporting

      Bespoke services

    • Globe, Americas

      Learn about our data

  • Solutions

    INDUSTRIES

    • pencil-ruler

      Agencies

    • Bank

      Finance

    • icon_joystick

      Gaming

    • tv-retro

      Media

    • shopping-bag-line

      Retail

    • icon_basketball

      Sports

    SEE MORE...

    • Brain-AI

      Generative AI

    • Search, Loupe, Graph, Traffic, Conversion

      Case studies

  • Pricing
  • Resources
    • Pen Tool, Vector

      Blog

    • Book, Open

      Reports

    • Search, Graph, Traffic, Conversion

      2025 consumer trends

    • Calendar,Schedule

      Webinars & events

    SEE MORE...

    • email-letter-open-mail

      Newsletter: On the dot

  • Sign in
  • Book demo
GWI.
Book demo
  • Products

    Back

    • Sign in

    Products

    • icon_stats

      Platform

    • spark

      GWI Spark Beta

    • api-nav-icon (1)

      API integrations

    SEE MORE...

    • Group, User

      Market research services

      Back

      Market research services

      • Brand tracking

      • Audience profiling

      • Market segmentation

      • Analysis and reporting

      • Bespoke services

      • Sign in
    • Globe, Americas

      Learn about our data

  • Solutions

    Back

    • Sign in

    INDUSTRIES

    • pencil-ruler

      Agencies

    • Bank

      Finance

    • icon_joystick

      Gaming

    • tv-retro

      Media

    • shopping-bag-line

      Retail

    • icon_basketball

      Sports

    SEE MORE...

    • Brain-AI

      Generative AI

    • Search, Loupe, Graph, Traffic, Conversion

      Case studies

  • Pricing
  • Resources

    Back

    • Sign in

    Resources

    • Pen Tool, Vector

      Blog

    • Book, Open

      Reports

    • Search, Graph, Traffic, Conversion

      2025 consumer trends

    • Calendar,Schedule

      Webinars & events

    SEE MORE...

    • email-letter-open-mail

      Newsletter: On the dot

  • Sign in
Infographic

Social media use by generation

TikTok’s for teens, Facebook’s for moms, and millennials still love Insta best, right? We all know different generations use social media differently. But is it really as simple as that? Take the guesswork out of your social strategy, and learn the how and why behind each generation's social media behaviors. 

2006_LANDING IMG_Infographic_Behind the screens 2006_LANDING IMG_Infographic_Behind the screens

Already using GWI? Get the infographic here.

Products

  • Consumer research platform
  • GWI Spark AI market research Beta
  • Market research services
  • Learn about our data
  • Pricing
  • Help center
  • Datasets

Solutions & integrations

  • Industries
  • API integrations
  • Respondent level data (RLD)
  • Audience activation
  • Data partnerships
  • GWI for Education
  • Partner with GWI

Resources

  • Blog
  • Reports
  • 2025 consumer trends
  • Webinars & events
  • Newsletter: On the dot

Company

  • Our story
  • Careers
  • Press
  • Contact

Legal stuff

  • Website terms and conditions
  • Website privacy policy
  • Website cookies policy
  • Modern slavery statement 2024
  • See all
Back to top
GWI Logo

Copyright © GWI 2025. All rights reserved.