Retail media insights: 4 easy tips for ad sales and marketing teams

Whether you’re in ad sales or marketing, retail media is the talk of the town right now.

But it’s not easy for brands to win in this space. Our latest infographic is packed with retail media insights and tips for both marketing and ad sales teams.

For ad sales teams:

• Monetize your audience with credible third-party data to win endemic and non-endemic audiences
• Enrich your clients’ data for better ads targeting, deeper profiling, and inventory monetization

For marketing teams:

• Craft great marketing plans, track your brand, and create clear audience segments
• Fine-tune your media plan with granular insights